8 Reasons why Digital Marketing is right for your Brand
If you have a small, medium or large company and it does not appear on Google, probably you are doing it wrong. Why? Here are the top reasons why Digital Marketing should be your first priority in promoting your Brand
1. Digital marketing offers small businesses the ability to compete with large ones at the same level.
In the digital world, where anyone has the same tools available, they can achieve the same impact and notoriety, having the capacity and knowledge to develop an effective strategy (with the corresponding investment and good content). Of course, having notoriety in the physical world will boost brand growth online remarkably.
2. Digital is more profitable than “traditional”.
It is possible to obtain greater results with less investment. “More than 40% of companies started using digital marketing techniques to promote their products and services. 30% of the companies are showing an intention to allocate more budget to digital strategies when compared to traditional marketing. ”
3. Measuring ROI.
In the digital world, you can estimate the profitability of the investment, due to the amount of data that we can obtain and measure in real time, this generates a big difference and progress with respect to estimates of traditional advertising. The digital marketing platform gives very effective statistics about the clicks and results, the analytical tools allow you to track the campaign, and even to follow up the client through Re-marketing strategies. We can not measure the ROI of a traditional marketing strategy effectively, but digital media provide data and statistics that allow you to know the evolution of the strategy and we can able manage the strategy based on results generated.
4. The investment in digital translates into conversions.
These can be in leads, subscriptions or even sales, the goal of marketing is to optimize the conversions by focusing on improving search engine positioning, developing a social media strategy and designing e-mail marketing actions, among others. An effective strategy increases the benefits of the company. For small companies digital strategies offering 33% more opportunities to grow their business. Large companies that use digital marketing have a 28% higher chances of generating higher revenues.
5. Interaction with brand fans.
The digital world allows for a personal peer-to-peer digital experience, direct and effective dealing that becomes more engaging and therefore greater customer/fan satisfaction before this was difficult/impossible. This also means that customers have more power and tools to promote or complain about the brand, Digital Era will force brands to give better service.
6. World and mobile opportunities
91% of adults always carry a mobile or cell phone. This has become an extension of themselves. This is a direct pathway to your heart, which digital marketing techniques allow like no other.
7. It helps to trust the brand.
80% of the users trust more in the opinion of other users, the brand must promote and favor the channels in which they speak well of their brand, as well as show their proximity to the customer, and interest in knowing their opinion and ratings about your brand and services.
8. Digital media is action oriented.
The Internet is the realm of the call to action and you have to know how to take advantage of the Zero Moment Of Truth: Knowing that what used to be a message is now an interaction. Know that for the first time the word of mouth is saved and consulted online.
Digital marketing is a step forward towards the internet of things. We are in a connected age, where technology is the key aspect of all the business needs.