Image source blue2purple.comThe marketing automation refers to those technologies designed for organizations and, their marketing staff to plan, coordinate, manage and measure their marketing campaigns through various automation tools. Perceptions and Realities of marketing automation: Marketing automation helps to drive marketing strategies more effectively, it also automates repetitive tasks and eliminates the underlying human error. The marketing automation helps to streamline and improve the measurement of advertising campaigns. It increases the potential and effectiveness of the campaign by reaching the exact targeted audience. It helps in increasing the impact of the marketing efforts in sales, by generating more leads and bringing the customers...Read More
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