3 tips to measure the effectiveness of advertising campaigns “Measurement is the first step to control, and improve.” If you cannot measure something, you cannot understand it, if you cannot understand it, you cannot control it. This quote from H. James Harrington is an obsession for marketers. Planning and executing activities respond to metrics and controlled decision making. But how do you accurately measure the results of a campaign? How much value does metrics bring when evaluating the effectiveness of different marketing tools? Measuring success in marketing results is simple when you are just using a platform. But to...Read More
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