One thing that everyone needs to be doing for their online store is keyword research and you need to know how you can do this task. If you don’t know what you are doing, then you can hire the experts in ecommerce seo services, but you should know some of the main things that are done. Here is everything that you want to know about how to conduct keywords research, including why it is important and what types of keywords you should be using.
Why Keyword Research is Important
There are many reasons that keyword research is going to be vital for your business, especially if you are just starting out. You should understand that this research is used to find out the search terms or keywords that would be used to look for things online. The more you do the research, then the easier you are going to find the terms that would work the best for your site.
If you are aware of what customers are searching for, then it can help with providing the right content for the search engines as well as the readers. The readers want to be able to understand the content using context and terminology that they understand. Start looking at the keywords that are used for various searches and then decide how you can adapt them to your website.
Types of Keywords to Use
Another thing to consider are the various types of keywords that you or the ecommerce seo services experts might be wanting to use for your store. Some of these includes:
. Head or General Keywords –
These are some of the higher traffic keywords, but they don’t always have a certain intent. These would be general keywords like handbags, which are used at the start of the research process for the customer.
. Long-Tail –
These are a more specific and precise type of keyword since they have more than 1 or 2 keywords. This shows the viewer exactly what they are searching for with a clear and specific commercial intent.
Both of these types of keywords should be used for your website, so make sure that you are aware of what you need to be using.
How To Locate Keywords
There are numerous ways that the ecommerce seo services experts or even you can find keywords during this process. Some of these ways can be used for your category and product pages and they includes:
. Amazon –
This is the largest store online where a lot of people start their research when they are trying to figure out what to buy. You should make sure that you are heading to this site and then input one keyword that would describe the products you are selling. This will give you some overviews about what searches would be related to these keywords and you can see some of the top categories and this should also be done for Google.
. Keyword tools –
The next step that you are going to want to do is use a tool for keywords. There are many tools that will help you to gain better insight when it comes to the search volume when it comes to your keywords and it can help you to determine how the product pages should be optimized. Once you picked the right tool that would work for your needs, then you should start by inputting the keywords located on Google and Amazon. This can help you to find some long tail keywords you might not have thought about and other ones that you wouldn’t have found otherwise.
. Google Keyword –
Another tool that you can use is the keyword tool from Google and this is subscription based. This is a good way for you to check out the keywords that your competitors are using and then put them to use for your online store to bring in more visitors. You can get some exact estimates from this tool if you have your current active campaign up and running while otherwise you will just see ranges of the search volumes.
. Competition keywords –
You also need to find out what keywords your competitors are using and that would allow you to use them and steal them. You can do this by going to Google and searching for your specific target keywords and then check out the websites that are selling similar products to yours. Once you have the right URL or domain for the online websites so that you can insert them into your tool.
. Wikipedia –
You might not think that this is a good place to search for keywords, but you can find something great here. They have some detailed articles created for nearly any topic that one could think of and they have the information structured properly. This is going to help you with finding some related keywords for the chosen terms, which is going to be useful when you are writing the product pages, products categories and homepage titles.
This is important and you are going to want to know some of the methods that might be used by the experts in SEO services so you can be sure how they are doing it. The more you know, then the easier it would be for you to be aware of what is done and how the research is done and how you can help.
If you don’t know how to do keyword research, then you should consider hiring the experts in ecommerce seo services and you need to be aware of what they would do. These keywords are important to your website and online store because they are how the customers will find your page. This is vital to your site, so make sure to check out the locations where you can find some great ideas like Wikipedia, Amazon, Google and even your competition. The experts would know what they are doing and why you should find your long tail keywords and even some more general ones for your business.