The term blog is actually a mix of the words “web” and “log” or “weblog” which around the 1990s was shortened to “blog”. Blogs started off in the initial stages as online private diaries and personal accounts of the lives of people.
Blogs really took off in the late 1990s when Live Journal and Blogger created platforms that even people with no tech knowledge could use. In the early 2000s, WordPress truly changed the process of blogging and quickly became one of the most widely used blogging platforms.
One of the main differences between a website and a blog is the periodicity with which they are updated. Websites are largely static in nature while blogs are like news sites and are updated frequently with new content.
What is Blog Marketing
Blog Marketing is the process of reaching out to a target audience through a blog. In the early stages of blogging, businesses kept websites separate from blogs but in the modern scenario, the two are mostly integrated so that it becomes easier for the site owner and the visitor to manage them together.
It is also easy to create online digital marketing campaigns simultaneously. For example, an agency offering Google AdWords services for PPC campaigns like the One Stop Media in Australia will find it functionally easy to create a marketing strategy with both the website and blog.
Similarly, many business owners prefer a blogging platform like WordPress for their site and blog. It becomes that much easier so far as marketing of blog and website is concerned. Additionally, with the growth in popularity of blogging, some businesses are based on blogs on its own. Food Blogs for examples are businesses by themselves.
Advantages of Blog Marketing
Blogging has one inherent marketing advantage – by being regularly updated there is new content on offer periodically thereby repeatedly drawing in visitors.
Further it is easy to start and run. Most blogging platforms like WordPress.org and blogger have their unique and exclusive brand and professionalism that allows good coverage and branding of blogs. With a domain and web hosting you can easily have a customized blog marketing campaign in place.
What is crucial is that with new content being offered consistently, blogging has become a much preferred marketing tool for websites. Google likes to find and rank new content and business owners are utilizing this trend to use blogs specifically for Search Engine Optimization.
Moreover a well written blog on your business site establishes your credibility and authority on the subject and you can provide helpful tips and valuable information to visitors to the site. They will definitely rely and trust you and would want to buy your products and services.
How to optimize Blog marketing
Starting a blog with the intent to promote your business is not difficult. What you have to focus on however is its management and marketing. Here is how to do it.
- Define a blog marketing plan – Have a detailed approach to your goals. What niche do you want to cater to – news, tips, “how to”? Next is how often you will update the blog – weekly, fortnightly, monthly?
- Create your blog – Set up your blog on the platform of your choice and customise it to match your business goals. Establish common features like logo on both your blog and website to retain consistency. As soon as you have set up post as many blogs as possible quickly and effectively. After about 10 you can go on to periodic updating.
- Market your blog – Spread awareness of your blog by integrating it on social media platforms for greater and wider reach.
- Interact with visitors – Reply regularly to questions, share an opinion and provide feedback. Delete all spam posts in your blog.
Blogs have come of age and today is a very potent tool for online digital marketing campaigns.
Nate Plummer an enthusiastic blogger with my focus being SEO, digital marketing, mobile technologies and app development. I also love to write on social media marketing and affiliate marketing. I can be reached on Facebook, Twitter and LinkedIn.