Social media

Social media is occupying a larger and larger part of our lives: this is true on a personal level, and this is truer on a business level. Whether your work…

Social media is one tool that gaming brands can’t afford to miss out on. After all, there are roughly 2.5 billion Facebook users, one billion Instagram users, 1.8 billion YouTube…

2020 is undoubtedly going to be a fun and exciting year because social media is going to reach a point where it has to adapt and keep up with the…

It is a question that many people who have found themselves taking a keen interest in the inner workings of social media have considered. The experts and seasoned social media…

Facebook marketing is effective for B2B because business decision-makers are human, and Facebook is very much a platform for humans. Celebrities, CEOs and even presidents of countries all use Facebook.…

Are you planning on launching an online business presence on Instagram? That will be a smart choice for so many reasons, which we will be discussing later on.  In this…

Marketers must contend with a plethora of information in the digital space. Understanding public perception of a product is a great challenge. Developing strategies that leverages both the information available…

There isn’t an industry that changes more often than social media marketing does, which makes it pretty difficult for businesses to keep up with the updates and new features that…

Running a social media campaign can be quite stressful when you’re in charge of everything yourself. Even if you have help and are outsourcing much of the menial work involved,…

Credibility plays a big role when building a successful e-commerce business. Whether you’re running a new venture or an existing one, how customer perceive your brand online is key to…